Devising and delivering digital marketing strategies, from research to results.

Sitting above our specialist teams is the Insight and Strategy department, responsible for our research and strategy services and the strategic coordination of cross-channel campaigns of all sizes.

If digital marketing is a journey, our Insight and Strategy team are your ultimate travel companions. Not only do they plan the route and remind you what to pack in your suitcase before you leave, they remember the extra things that turn a trip into an adventure worth taking – like jam sandwiches for the road. Call them researchers, planners, project managers… but their preferred title is ‘partners’ in your digital success.

The power of joined-up thinking

Our experience enables us to devise and deliver powerful digital marketing strategies, from research to results. The foundation laid by our insight work is the bedrock of all your online activity: from the competitor analysis that informs your choice of channel tactics, to the audience research used to build your paid media targeting, to the messaging strategy that guides your onsite and ad copy. Our strategists work closely with Passion’s channel specialists to ensure that macro thinking at a business-objective level is always present, as well as the depth and rigour of day-to-day execution.