Why It Is Important to Do Keyword Research ?
Customers may not think the same way you do.
User journeys can take a long time and involve a lot of touch points. Between the research phase and the buying trigger users will have different behaviours and search for a broad range of queries.
Knowing what you want to rank for isn’t always enough.
We need to know what your potential customers would search for to find your product or service. Knowing what your prospects search for at every stage of their journey allows us to target them more efficiently.
Keyword research can help you uncover a searcher’s intent.
For example, what kind of words do searchers use when looking for information and what words do they use when looking to make a purchase? The difference can be crucial in generating the right kind of traffic for your website.
Without keyword research we wouldn’t be able to measure rankings.
Having a tailored list of keywords allows to us to track them, to understand how and where you rank in the SERPs and to create